Marissa Mayer Converts Users to Yahoo One Retweet at a Time

By Seth Fiegerman2013-09-19 17:06:50 UTC

Marissa Mayer has worked to bring back users to Yahoo by improving its products. On Thursday, she took a different approach: Twitter.

Over the course of several hours on Thursday, Mayer retweeted and replied to nearly a dozen people on Twitter who pledged to make Yahoo their homepage in exchange:

Mayer even retweeted one user who promised to stop making fun of Yahoo's new logo, which has been widely criticized by users and the media:

Since taking over as CEO at Yahoo last year, Mayer has occasionally used her Twitter account to share news about the company and respond to customer service complaints, though this appears to be the most she has engaged with users to date.

Mayer isn't the only CEO to engage with customers on Twitter from time to time. John Legere, CEO of T-Mobile, has responded to customer complaints on Twitter, as has News Corp. founder Rupert Murdoch.

What do you think of Mayer's strategy? Share in the comments.

Image: Jemal Countess/Getty

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